Home - Contact
Home Web Design Logo Design Web Hosting Portfolio Contact

First Impressions

Anyone considering interacting with you, your company, your product, or your service is going to look you up on the Internet at some point.

Their interactions with your Internet presence will have an impact on them.

For many people it will be their first impression of you.

Let's do it right - first time...

 

Contact

John Calder
22 Bergen View
Peterhead
Aberdeenshire
AB42 2UD
Email: john@scotsdesign.com

Tel: 01779 470824

Welcome to ScotsDesign.com

You may be wondering...

"How Can The Internet Help My Business Which Has Mostly Local Customers?"

Up until recently, you would have been right thinking that the Internet offered few opportunities for a small, local business such as yours.

But times change fast online!

Now, more and more of your potential customers are forsaking the Yellow Pages for Google, Yahoo, and other top search engines.

The fact of the matter is that it's faster and easier to type something like "Peterhead Car Repair" in a web browser than it is to look it up in the phone book!

Here are a few of the reasons that small, local businesses are getting online every day...


  • Raising their local profile above their competitors.

  • Strengthening relationships with existing customers by providing valuable information online.

  • Staying on customer's minds with things like website-only coupons.

  • Taking competitors' customers with local online promotions.

Translation: If your business does not use the Internet to promote itself; extend its reach beyond the local area; keep in touch with its existing customers; and take your competitors' customers... Your competitors will do it to you, and soon.

"But wait a minute," you say, "I already have a Yellow Page ad. Isn't that enough?"

Sadly, no. Let's compare a Yellow Page ad with having your own website...

  Yellow Pages Your Own Website
Content How much can you say in a tiny little ad? And forget trying to update your content during the year! Show off your local business to its best advantage. Put whatever you want on your web page. Plus, minor updates are no problem.
Visitor attention Very little -- most people just scan the listings Complete -- once your prospective customer is on your website, you have all of his/her attention.
Visitor mindset Dubious -- Yellow Pages is advertising. Your credibility is low. Interested -- they found you through a search engine. Your site adds to your credibility.
Exposure Not much -- it may generate a few calls now and then. Substantial -- Over time, you can attract hundreds of visitors to your site every single day.
Measurable No -- You really have no way of knowing how effective your ad is. Yes -- It is possible to know precisely how many visitors you had to your website, where they came from, how long they stayed, and much more.
Competitive advantage Low -- Don't all businesses do this? Do you really stand out? High -- your website can help build your business and drive the competition's customers to you.
Open new markets No -- Yellow Page ads are local. Yes -- The Internet is worldwide.
Cost Expensive -- Typically costs several hundred per year, per listing, for each small ad. Inexpensive -- Costs less than a Yellow Page ad.

To sum this all up... every day, local businesses are catching on to the 'Net, and more and more consumers find the Yellow Pages too inconvenient and limiting. It's so much easier just to "Google" what they are looking for.

I strongly encourage you to get your business online before your competitors do.

Right Now, A Customer Is At Google... Will Yours Be The Business That is Found?

Remember, with a website, even the smallest company can compete on the same footing as the biggest. And you don't have to buy complicated, expensive Yellow Page packages in order to get noticed online... just use Your Own Website!

Scots Design © 2008

Home | Contact